Louis Vuitton – International digital campaign
As part of its collaboration with the artist Yayoi Kusama, Louis Vuitton launched an augmented reality application that allowed to project elements (and also to be projected) into the artist’s universe. Louis Vuitton wanted to promote this launch through an original ad. We selected a panel of filmmakers who presented their creative approach mixing filming and motion design. We delivered the campaign within the 5 following weeks.
Director: Guillaume Cosson – Production: Reactive Zone – FX: Microbe Studio
Louis Vuitton – International digital campaign
Louis Vuitton wanted to communicate on its LV Pass application which allows their products to be scanned from magazines and from their stores. Thanks to this technology, readers and visitors can discover the product’s exclusive contents directly on their smartphones. We selected a talent from our community who directed and delivered the campaign within the following weeks.
Director: Guillaume Cosson
