Road Safety Campaign
MACSF, french insurance company, challenged Pitchlab for its road safety campaign. The aim of this campaign being to raise awareness among their young audience, on the dangers linked to the smartphone usage in a driving and pedestrian environment.
We briefed a selection of filmmakers who submitted their concepts within a few days. The selected filmmaker delivered two videos in the 3 following weeks. This advertising campaign is broadcasted on MACSF’s digital landscape.
Director: Bruno Delouzillière – Director of Photography: Edouard Potier – Executive Producer: Marc-Antoine Bonniez (Mayami Production)
