Tranoï

Tranoï – major international trade show and platform dedicated to the fashion industry – is held four times a year during the Paris Fashion Week. In a pandemic context Tranoï had to digitalise its 2021 edition and called Pitchlab to film the designer’s collections in their respective showrooms, in order to present them to the international buyers on a dedicated platform called Tranoï Link.

We identified several directors between Paris and Milan and produced, within three weeks, 26 films presenting more than 40 designer collections.

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As part of the physical reopening of its trade show dedicated fashion designers, Tranoï called Pitchlab to set up a live recording and broadcasting production system intended to present the various designers’ collections to buyers who could not attend the show. They had the opportunity to discover the different collections and interact with the fashion designers live for any questions. We identified a director specialised in live streaming within our filmmaker community and deployed the live production for 3 days at the Palais de Tokyo.

Discover a short extract of these live streams through  this video.

Direction & streaming: Lucas Blot and Mikael Flahaut