Andros Bonne Maman – International video and print toolkits
As part of their digital campaigns, Andros asked us to design and produce a serie of 6 Bonne Maman video and print toolkits, intended to all its subsidiaries. The objective being to contextualise the sharing values allowed by the different Bonne Maman jams around key moments of our daily lives, such as breakfast, candlemas, Christmas etc… We identified a selection of French directors among our community of creative talents who submitted their respective concepts. The winning proposal was produced in different video formats (landscape, vertical, square) and different print formats (landscape, portrait, display). These contents were then localised (adaptation of the label jars and claims) in different languages, according to each subsidiary/country’s requests.
